This pulls directly from Twitter, as does the feed of tweets that mention our brand. We’re focused on growing our Twitter following, so Follower Count features prominently on our dashboard to show our progress towards our objective of 10,000 followers this quarter. We also use our dashboard to share mentions of our brand with the rest of the company, so everyone can see what our customers are saying about us. This dashboard gives us a summary of key metrics from our social media activities to help us grow our following over time.
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